PERSONAL ATTENTION FOR THE WINNING TOUCH
 

Located an ocean away from Peninsula Malaysia, Sarawak is a land as diverse in its geography as it is in its people and culture. Abundant national resources, which include petroleum, timber and a natural beauty that is truly breathtaking, have conspired to lend this state an almost mythical aura, and created a business climate that is fairly unique..
 


Signing ceremony witnessed by YAB Datuk Patinggi Tan Sri (Dr.) Hj. Abdul Taib Mahmud, the Honourable Chief Minister of Sarawak.

SAP set its sights on Sarawak early and in the last few years has definitely made its presence felt. Working with a local partner, COMSERV (Sarawak) Sdn Bhd, SAP is one of the few global companies that have consistent levels of success in the Sarawak e-business marketplace.

COMSERV (Sarawak) Sdn Bhd became a mySAP.com Marketing Partner on July 10th, 2001 at a signing ceremony witnessed by YAB Datuk Patinggi Tan Sri (Dr.) Hj. Abdul Taib Mahmud, the Honourable Chief Minister of Sarawak. Through this SAP has established a physical sales & marketing presence to better respond to growing e-business development opportunities within Sarawak.

“Things here work both faster and slower than they do on the Peninsula. There are so many differences that for someone who isn’t here to understand it would be mind-boggling,” explains COMSERV’s Managing Director Andre Suharto.

 
COMSERV (Sarawak) Sdn Bhd, formed in 1985, is part of the Rimbunan Hijau Group of Companies and is a systems integration specialist. The company’s head office is located in Kuching and operates branches in Sibu, Bintulu and Miri, with 70 employees, the majority being in sales and service/support positions. 

Working with clients from the Government and private sector, the COMSERV Group of Companies provides network infrastructure, software and development work, training and e-business solutions to organisations in Sarawak. 

“The enterprise solution we offer to our customers has be e-business enabled, have worldwide major market share, be dynamic in its product evolution, comprehensive in its scope of offerings, integrated and produced by a solid, and stable company that is aggressive in its vision to grow the business particularly in Sarawak,” says Andre. 

The mySAP.com e-business platform was a clear leader as “the company and the product clearly share our values. The flexibility in doing business with SAP Malaysia and the sincerity of its people to do business with COMSERV and its customers is something that we appreciate,” he adds, explaining that personal attention is a much valued differentiator in Sarawak. 

“One of our latest wins is the KLSE-listed Kim Hin Group which operates the only tile manufacturing plant in Sarawak. This was a deal that was won because of the level of attention that we focused on the client.” 

COMSERV, together with SAP, spent the better part of eight months evaluating the needs of Kim Hin and making appropriate recommendations to its senior management.

“This is the kind of commitment that we undertake on a regular basis as we believe in long term relationships with our clients. “ says Andre.

“We have a very strong track record for reliability and innovative, cost-effective and effective solutions in Sarawak,” Andre adds.

“SAP’s positive attitude, coupled with our specialized and skilled workforce in COMSERV and our ongoing growth offered us a synergistic and winning proposition.”

“In Sarawak, the business community may not be as exposed to IT in general ... which leaves us with the critical challenge of educating them on the need for our solutions, and why SAP’s solutions are the best for them,” Andre says.

Kim Hin is a clear example of this as “A competing software provider from the Peninsula was very interested in them and we needed an edge to win Kim Hin over,” Andre says.

The edge came in the form of COMSERV’s local presence, long-standing track record, local touch and constant updates to Kim Hin.

“We assigned people to their facility for a week to really understand what their issues were and how they worked. The fact that they thought that SAP solutions were complex and very difficult to use made it extremely challenging. We needed to demonstrate that mySAP solutions were simple to use and yet, provides a collaborative e-business solution that allows mission critical information to flow seamlessly throughout the enterprise,” recalls Andre.

The efforts paid off as “our sincerity, commitment and the innovation of the mySAP.com solution put Kim Hin’s fears to rest,” Andre says.

The fact that SAP solutions are e-business solutions that can last for decades and grow with a company... this is something that no one else can offer. We’re proud of this fact and definitely look forward to helping other organisations with their ebusiness needs,” said Andre.

 
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Last Modified: March 2005